WVPCA Leadership

     Sherri P. Ferrell, MBA | President and CEO
Sherri Ferrell serves as the Chief Executive Officer (CEO) of the WVPCA. In this role, she oversees the implementation of the strategic goals of the Association and works closely with the Board of Directors to ensure the WVPCA's mission and vision are achieved. Ms. Ferrell advocates to the state and federal government to strengthen and preserve the health care safety net. She is responsible for overall operations of the Association and serves as the spokesperson for the community health system of care.

     Debra Boyd | Chief Operations Officer/ Chief Finance Officer
Debra Boyd serves the WVPCA as the organization's Chief Operations and Chief Financial Officer (COO/CFO). Ms. Boyd is responsible for providing leadership and partnership to the chief executive officer in the administration and execution of the Association’s strategic plan. This includes program oversight, resource development, member services, human resource functions, administration, and operations. Her primary responsibilities also include providing financial leadership for the organization.

Matthew Arthur | Communications Coordinator
As the Communications Coordinator, Matthew ensures the WVPCA is able to collaborate effectively with health centers as well as working with the events team to ensure the WVPCA is able to provide the necessary training and resources to health centers across the state. In addition, Matthew will assist in growing the reach of the WVPCA by working on online advocacy campaigns and helping manage social media accounts.  Matthew grew up in Poca, WV and graduated from West Virginia State University with a bachelor’s degree in communications. He is currently pursuing his Masters in Healthcare Communications.
     Jessica Dailey Haas, RN,MSN, C-ONQS | Director of Clinical Transformation
As the Director of Clinical Transformation, Jessica leads our clinical practice transformation and quality improvement initiatives. Assisting health enters with leveraging population health management tools for improvement of quality measures and successful transition to value based care. She utilizes her extensive Quality and Improvement experience, gained through her prior position as Clinical Research Nurse Educator within a large healthcare system. She has over 15 yrs of critical care experience. 
She holds a Masters of Science in Nursing Administration and Leadership , Bachelor's of Science in Nursing, Associate in Nursing and Associate Degree in Business Management. Her continued education includes National Certification in Obstetrics and Neonatal Quality Improvement and Patient Safety. Specialized certifications as an HIV Certified Provider, Diabetic Prevention Educator and Military Enviornmental Exposure. She advocates for improvement in Veterans Healthcare, research on Gulf War Illness Syndrome, reducing infant mortality and prioritizing safe sleep education to new parents. 

     Aaron E. Johnson | Special Projects Director
In this position, Aaron manages several special projects for our organization, including a multi-year broadband initiative.  Additionally, Aaron lends his expertise to support and enhance the internal IT network of the WVPCA. Aaron has previously served as the Assistant Director of Administration and Support Services for the West Virginia Division of Rehabilitation Services, responsible for the oversight of the Division's Information Technology, Procurement and Operations Units.  Prior to his employment with the WVDRS, he was employed by the Alcohol Commission and the Tax Department. He worked in state government since December of 1988 and previously served in the United States Air Force.
Jess Keathley| Health Data Analyst        
As WVPCA’s data analyst, Jess works with health centers to develop and implement IT based innovations that facilitate clinical, strategic, and operational decision making. She manages the CHC Experience Survey Program and prepares customized UDS reports for each health center to align data with quality improvement activities to improve patient outcomes. Jess has a A.A.S degree as a Physical Therapist Assistant, a Bachelor’s of Science in Exercise Science from Marshall University, and is nearing completion of her Masters of Science in Data Science at Eastern University.

     John Kennedy, MA, M.Div | Director of School Based/Behavioral Health Services
In his role as the School-Based/Behavioral Health Director, John Kennedy supports the WVPCA membership needs as related to the development and advancement of behavioral and school-based health services including coordinating training, technical assistance, and advocacy. John also serves as the liaison with the state Department of Education and the national School Based Health Alliance.  

     Shannon Parker, MBA, PCMH CCE | Director of Health Center Operations 
In her role as Director of Health Center Operations, Shannon Parker is responsible for developing, coordinating and implementing statewide initiatives in support of the ongoing growth and development of community health centers. This includes support and guidance to community health centers working to become PCMH recognized. As well as assisting the practice in redesigning care processes to provide evidence-based, patient-centered care that maximizes resources and facilitates an efficient work environment. 
     Ruby Piscopo, CAC | Outreach & Enrollment CoordinatorRuby
As the Outreach and Enrollment Coordinator, Ruby works to ensure the necessary training and support is given to health center staff as they help individuals enroll in the Health Insurance Marketplace and Medicaid.  She also coordinates a variety of outreach and enrollment programs designed to identify under-served population segments and provide assistance for accessing services.  Ruby graduated from Wheeling Park High School and later moved to the Charleston area to attend West Virginia State University.
     Caroline Smith, MPA | Director of Engagement
After several years in the National Service and public lands sector, Caroline joined the WVPCA as Director of Engagement. Bringing her experience with community development, capacity building, and grassroots advocacy with her, Caroline focuses on ensuring the PCA effectively communicates with, supports, and represents its membership and service communities. Caroline holds a BFA in Education from Ohio University, a professional certificate in Marketing and Branding from Session College of Design, and an MPA in non-profits from West Virginia University.
    Grace Umstot | Executive and Program Support Coordinator
As Executive and Program Support Coordinator, Grace facilitates the functioning of executive responsibilities, coordinates impactful events, and manages data to support the West Virginia Primary Care Association's mission and objectives.  Grace grew up in Charleston, WV and is currently pursuing her Bachelors of Science in Computer Science.

     Amanda West, BA-Accounting, BA-Marketing | Finance and Operations Manager
As the WVPCA's Finance and Operations Manager, Amanda West performs accounting duties such as maintenance of the general ledger; accounts payable and receivable functions; and the preparation of various accounting statements and financial reports.

The WVPCA is the largest organized primary care network in the state.